Sleep is the essence of our performance
Perfected by nature over millennia, it’s the ultimate regeneration program for body and mind. Despite decades of sleep research, it remains one of humanity’s greatest mysteries – a deep, complex, biological masterpiece that no technology can replicate.
Yet Bad sleep became acceptable – with dire consequences
Industrial and technical revolutions disrupted our natural sleep cycles. No longer did the sun and our internal rhythms govern our rest – instead, external factors rule our nights. Factory work introduced artificial light and shift patterns. The agile revolution brought constant stimulation, always-on notifications, and an “always-on” mentality our brains weren’t designed to handle. This explains the surge in mental health issues worldwide.
The mattress industry exploited this crisis
Instead of solving the problem, a multi-billion dollar industry promised "one mattress fits all" – mass-produced products with massive margins. The result: over 30 million discarded mattresses annually in Europe, and even more people with bad sleep. Can a 20-year-old athlete really need the same support as a 75-year-old with arthritis?
The solution: reclaim your rest through personalization
Just as your body is unique, no single sleep surface can serve everyone. Personalized, modular sleep systems finally return control to you – giving you the key to unlock restorative rest tailored to your body. Return to sleep's original purpose: essential regeneration enabling your peak performance.